I build email welcome flows for DTC brands in 24 hours.
E-commerce brands are not making as much sales as they could from email marketing.
This situation might be familiar with you:
You’re spending tons of money on ads, getting over 150,000 web visits from various channels over the past month, and running discount campaigns to attract customers to opt into your funnel.
Yet when a visitor subscribes to your email list…
They don't turn into a paying customer.
And this happens on the daily, thousands of traffic every day visiting your website from ads or organic content, but they’re not buying.
You’re leaving money on the table every single day your site is up.
Your cost per acquisition keeps increasing because you think running more and expensive ads would make more frontend sales.
Your lifetime value per customer keeps decreasing because you’re not retaining them and turning them into repeat customers.
Your profit margin is not improving despite scaling your ad campaigns and investing into multiple sources of marketing.
Every day, you’re burning money on ads and not making back the revenue from the traffic you’re getting.
Now, I understand you’re getting worried about the margins. Your email list is always growing every day with new subscribers. Your campaigns are working, you see the impressions on your website every day after going through the analytics.
You’ve invested time, money, and sweat equity into making big bucks for your brand to prosper.
But how do you capture the traffic from your website and turn them into customers?
It all comes down to the first interaction they have with you… in their inbox.
The first email flow your subscribers go through will always be the welcome sequence.
That’s where I come in…
Hi, I'm Afiq Sapuan.
I've strategised 10 projects over the past 2 years for premium paid communities, B2B sales space, and online branding companies.
I'm known as the "email guy" in my network, and that comes from how I write emails in less than 10 minutes every day to my list.
So... Why do you need a welcome email flow?
Every time I build out a welcome email flow, I’ll always think from a customer’s perspective. What are they looking for, what gets them hooked, and what makes them buy your products?
I had an experience with an online jewellery brand. They’re selling luxury products for an insane price. Amazing designs and great offers.
I was looking for a bracelet to buy for my partner, and our friend recommended this brand to me.
So while I was browsing their website, I was greeted with an opt-in form for a discount code.
Being a high-intent customer because I had something to buy, I keyed in my details and waited for the code to arrive in my inbox.
So I opened up my inbox, and I saw an email from the brand.
It felt dead.
I was just ‘welcomed’ with the discount code and nothing else. That’s about it. No origin story of the brands, no catalogue describing their products, no transformation stories of their customers, none at all.
There was nothing worth relating or remembering the brand for.
As with all of us, I was distracted by other things at hand.
I totally forgot about the brand that had given me a discount code.
And… I didn’t turn into a customer even though they have access to my inbox.
Now, I’m not blaming the discount funnel, it definitely works for bigger brands. But if they’d followed up with me by bringing me into their brand, into their ecosystem…
They’d easily be top of mind for me in 7 days, which would have made me a paying customer.
That's when I realised that a brand's welcome email flow is the factor that makes that brand different from its competitors.
And that’s what you should do for your customers if you want to become a highly profitable brand with returning customers and pay less per acquisition.
Here's how the 24-hour Welcome Buildout goes:
I'll get your email platform set up with a fully built and ready-to-launch flow in 24 hours.
You’ve poured so much effort into customer acquisition, running new ads, more ads, more budget spent, diving into organic traffic sources with various social media platforms. You’re getting traffic to your website, but you’re not welcoming your customers into your ecosystem.
I bring an “asset-mindedness” into your email marketing channel by building out a welcome flow with the intent to retain and turn traffic into customers, not once, not weekly, but every day for as long as you’re getting traffic.
Step 1:
Submit your application form
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Step 2:
Email marketing audit
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Step 3:
Initiate buildout
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Step 4:
Welcome new customers in 24 hours
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This is not for everyone...
This is for you if:
You’re a DTC brand doing more than $360k ARR and growing, not shrinking.
You’ve got a list of 10,000+ subscribers and making under 20% email revenue.
You’ve active campaigns using organic or paid acquisition channels.
Email marketing is an essential yet underserved responsibility at your company.
You’ve pressure from your brand’s stakeholders, and you want this fixed now, not next quarter or ‘next time’.
This isn't for you if:
You’re making under $360k ARR or pre-product-market-fit.
Your list is under 10,000 subscribers, and it is not growing.
You have no active acquisition channels that drive huge traffic to your site.
You want to micromanage every detail instead of trusting a proven process, and you're not open to strategic advice.
You’re not ready to make big moves for your brand in the weeks to come.
24-hour Guarantee:
I'll set up your welcome email flow 24 hours
after the project starts.
I’ll deliver your welcome email flow in 24 hours from the start of the project, plugged into your platform, and ready to be launched.
I’ll only take you on as a client if I’m confident we can get you a great outcome. Zero risk, all upside.
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